The CEA Operating System Gap: A Decision Framework for Software Houses Entering Controlled Environment Agriculture
The Proprietary Build Trap has already destroyed Bowery Farming ($700M+). This framework shows you how to avoid it — and how to position your software as the infrastructure layer every CEA operator will need.
The Builder Thesis
The Proprietary Build Trap has already destroyed Bowery Farming ($700M+). This framework shows you how to avoid it — and how to position your software as the infrastructure layer every CEA operator will need.
What You Get
A comprehensive decision framework for technology leaders evaluating entry into the CEA software market. Maps the competitive landscape, identifies the unclaimed platform opportunity, models ROI scenarios, and provides a structured go-to-market playbook.
What's Included
A comprehensive decision framework for technology leaders evaluating entry into the CEA software market. Maps the competitive landscape, identifies the unclaimed platform opportunity, models ROI scenarios, and provides a structured go-to-market playbook.
- ✓Market Sizing & TAM: CEA addressable market by segment — greenhouses, vertical farms, indoor growing — with 2025-2030 growth projections
- ✓Competitive Landscape Map: 25+ active software players, their positioning, white spaces, and acquisition targets
- ✓The Priva One Benchmark: Analysis of the Dutch greenhouse ecosystem as the template — and why no equivalent exists globally for VF
- ✓The Proprietary Build Trap Analysis: Case studies: Bowery Farming (failure), 80 Acres GroLoop™ (merger), and what they mean for your strategy
- ✓ROI Model: Energy savings €250-750K + Labor savings €240-480K + Crop Loss reduction €60-450K = €550K-1.6M/year for a 10-site operator
- ✓Dual Market Entry Playbook: EU (Priva ecosystem, faster entry, constrained upside) vs US/Global VF (whitespace, longer play, unconstrained)
- ✓Go-To-Market Toolkit: Buyer persona profiles, sales scripts, pricing validation framework, partnership sequencing
Start with a Strategic Briefing
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